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The “A”
Arthur
Shapiro
Founder
and
principal,
Arthur
Shapiro
has
been
a
senior
marketing,
sales
and
general
management
executive
with
both
corporate
and
consulting
company
experience.
Throughout
his
career
Arthur
has
had
significant
achievements
in
domestic
and
international
brand
and
business
development,
improving
organizational
structure,
introducing
innovations.
Arthur
spent
16
years
at
Seagram
Spirits
and
Wine
in
top
marketing
positions
including
Executive
Vice
President,
Marketing
and
Strategy;
Global
Head,
Marketing
Services;
Senior
Vice
President,
Trade
Channels;
Vice
President,
New
Products;
Vice
President,
Market
Research.
Recognition
includes
AdAge
Power
50
and
Marketing
100.
Prior
to
Seagram,
Arthur
was
EVP
Consumer
Research
and
Consulting
at
Yankelovich,
Skelly
and
White.
He
has authored a number
of articles on marketing,
and has been an adjunct
Associate Professor
at Fordham University
GBA.
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